Registered Design Rights are an important part of brand protection and generally last for 25 years if you renew them every 5 years.
A design registration will protect the appearance of a product or part of a product. It can include the lines, contours, colours, shape, texture or materials of the product or its decoration. It could be the shape of the product, the decoration applied or both. However, it is the design itself which is protected by the Registered Design and not the product to which the design is applied. Examples of designs which can be protected include packaging, containers and labels.
It is also possible to file applications in respect of two dimensional “graphic symbols”. A logo brand could qualify as a graphic symbol so Registered Designs can be an effective complement to your registered Trade Mark protection in respect of brand identities which incorporate a design element. We can advise you on how to use Design Law to best protect your brands.