A Trade Mark is forever… as long as you use it and renew it!

Most countries now have a 10-year renewal term. We will remind you of renewal deadlines and can process renewals for any registrations you wish to retain throughout the world. We see renewals as an opportunity to meet with you and review your portfolio to ensure it reflects your current and future commercial interests. We will proactively suggest ways in which you can consolidate your portfolio by merging marks, where possible. We will also seek to identify gaps and excesses in your protection so you maintain only the marks that add value to your business.