03 August 2015

Bramley dish awarded protected status

After an eight year campaign, UK’s famous pie ingredient finally succeeds in getting on the Traditional Speciality Guaranteed (TSG) list alongside mozzarella and Belgian beer.

The tangy taste of a Bramley apple pie filling has officially been awarded protected status by the European commission. The mixture, a stalwart of British baking, will join the likes of Italy’s mozzarella cheese and Belgian lambic beer in appearing on the Traditional Speciality Guaranteed (TSG) list.

The European Commission describes Bramley apple pie filling as "a homogenous blend of fresh Bramley apple pieces, sugar and water, with the option of Bramley apple puree, corn flour and lemon juice".

The TSG designation is used to protect the name and tradition of certain products which have a demonstrable history of more than 30 years where production methods have not changed.

The list seeks to protect the reputation of regional products, promote traditional and agricultural activity, and ensure inferior products cannot be promoted unfairly. The designation is good news for Bramley apple farmers, as it is thought to place a premium on their product.

Adrian Barlow, chief executive of English Apples and Pears, the trade association for the industry, which made the application eight years ago, said the development would keep apple pie standards high.

“It protects the integrity of the product and means people aren’t going to be able to sell something that is substandard by using a blend or some other apple. It’s also extremely good news for the English growers because they can be reassured that the product being used is Bramley, and that will increase their sales,” he said. The Bramley apple pie filling joins a list of more than 1,200 other protected products.

It means that for someone to say they are selling Bramley apple pie they have to make it the right way.

It is not linked to a specific place like other types of food protection such as a Protected Designation of Origin (PDO) which protects products which are produced, processed and prepared within a particular geographical area, and with features and characteristics which must be due to the geographical area; and a Protected Geographical Indication (PGI) which protects products which must be produced or processed or prepared within the geographical area and have a reputation, features or certain qualities attributable to that area.

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